A complete revamp of silvergill.com — every page redesigned and rebuilt to world-class logistics standards, while keeping the Silvergill brand palette and logo exactly as they are.
Silvergill moves bulk minerals for some of the most demanding clients in the region — yet the current website undersells that capability. We benchmarked the world's best-in-class logistics websites (Maersk, Flexport, DSV, C.H. Robinson, project44) and rebuilt silvergill.com around the patterns that make them convert: a confident hero, visible navigation, clear calls-to-action on every screen, real operational imagery, trust signals, and a mobile-first build. Nothing about the brand changes — the teal, navy, silver palette and the Silvergill logo are untouched. Everything about the experience does.
A page-by-page and pattern-by-pattern view of what changes and why it matters commercially.
| Area | Current website | Proposed redesign |
|---|---|---|
| First impression | Hero area loads sparse or empty; the first screen shows little beyond a "Learn more" link. No headline, no value statement. | Full-bleed hero with a bold positioning statement — "Moving Zimbabwe's minerals to world markets" — over real rail imagery, with two clear calls-to-action and a credibility stat strip. |
| Navigation | Hamburger menu even on desktop; visitors must click to discover what the company offers. No persistent call-to-action. | Always-visible navigation with a sticky header and a permanent "Get a Quote" button — the industry standard on Maersk, DSV and every top-tier logistics site. |
| Layout | Single-column stack of raw, full-width photos and headings; long undifferentiated scroll with no visual hierarchy. | Modular, scannable sections — icon service cards, split content blocks, network hub grid, news cards — each with clear hierarchy, hover states and scroll-reveal polish. |
| Services | Services listed as plain headings between large photos; no descriptions visible together, no enquiry path per service. | Six service cards with icons, benefit-led copy and an "Enquire" link on each — turning a brochure list into a lead-generation surface. |
| Calls-to-action | Effectively none — no quote request, no prominent contact path above the footer. | CTAs on every screen: hero buttons, per-service enquiry links, a full-width "Request a Quote" band on every page, and a structured quote form capturing commodity & volume. |
| Trust & credibility | Strong assets (CEO press coverage, conference appearances, three hubs) buried in a news list. | Trust surfaced everywhere: stat strip, network section showing Harare / Gweru / Zvishavane hubs, news highlights on the home page, values and leadership on About. |
| Mobile experience | Desktop layout compressed; oversized images dominate small screens. | Mobile-first build — over 60% of logistics searches happen on mobile; every section is designed for the phone screen a mine procurement manager actually uses. |
| Performance & SEO | Heavy page-builder markup, multi-megabyte unoptimised images, minimal metadata. | Lightweight hand-built pages (~25KB of code per page before images), semantic HTML, per-page meta descriptions and fast load times that Google rewards. |
| Brand | Teal / navy / silver palette and logo. | Unchanged. The exact same palette (#2596BE teal, #023761 navy, silver greys) and the existing logo — applied with far greater discipline and contrast. |
This is a fully working build, not a mock-up — scroll inside the frame to experience it. The complete redesign covers all eight pages: Home, About, Services, Branches, Gallery, News & Updates, Careers and Contact.
Open the full site in a new tab →
Best experienced full-screen — try it on your phone too.
Photography shown is Silvergill's own operational imagery from the current site; professional replacement photography can be arranged as an optional extra.
Each selling point below is grounded in how top-tier logistics buyers actually behave online.
The current site offers no path from interest to enquiry. The redesign puts a quote request within one click of every screen and adds a structured form that captures commodity and volume. For a B2B site, moving from zero clear CTAs to a persistent conversion path is typically the single largest driver of enquiry growth.
Mining houses and trading desks vet suppliers online before the first call. A site that mirrors the design language of Maersk or DSV signals operational maturity; one that looks unfinished raises doubt. The redesign closes that gap on the very first screen — before a procurement officer reads a single word.
CEO Eng. Clara Sadomba's press coverage, Project Blue and Mining Indaba appearances, and the three-hub corridor network are exceptional trust signals — currently buried. The redesign surfaces them on the home page, where first-time visitors decide whether Silvergill is credible.
Fast, semantic, mobile-first pages with proper metadata rank better. With most logistics searches now on mobile, a site built phone-first captures the mine managers, clearing agents and traders searching "bulk mineral logistics Zimbabwe" — searches the current site is poorly placed to win.
The rebuild is clean, documented code — easy to extend with cargo tracking, client portals, multilingual corridors content or vacancy listings, without page-builder lock-in or licence fees.
Zero rebranding risk: same logo, same teal-navy-silver palette your clients already recognise on documents and signage. The investment goes entirely into presentation, conversion and performance — not into changing who Silvergill is.
A once-off fee for the complete redesign and build, with an optional monthly retainer to keep the site fast, secure and up to date.
50% deposit (US$225) to commence, balance on launch. Delivery within 3 weeks of sign-off.
Month-to-month, cancel any time with 30 days' notice. Prefer no retainer? Hosting-only renewal from year two at US$75/year.
Approve the proposal and the new silvergill.com can be live within five weeks.
Website Redesign Proposal · Silvergill (Pvt) Ltd · August 2026 · Brand palette and logo retained without deviation